About Us

Lemon Straps is a jewelry-first accessories brand, turning the Apple Watch band into something worn — and noticed — like a piece of jewelry, not gym equipment.

Your Apple Watch is on your wrist more than anything else you own. But walk into a meeting wearing the stock silicone band, and people notice — a quick glance down, a slight pause. It's not the watch. It's the band. And the pause doesn't have to go one way — in a different band, that same glance becomes a different moment, someone leaning in instead, asking where it's from.

How We Began

The idea started in Hong Kong, in bank offices where a tailored blazer and a sport band were doing very different things on the same wrist. However she dressed, the watch stayed stuck in gym mode. We started Lemon Straps in North West London, and a lot of what we choose is shaped by the aesthetic here.

Every piece we choose is filtered through one question: would this look right stacked next to the bracelets you already love? We're particular about how things look, because the women who wear Lemon Straps are particular too. New York, Sydney, Singapore, Hong Kong — different cities, same instinct: get dressed properly, down to the wrist.

It's the kind of attention to detail that's been noticed beyond our own community too — our pieces have appeared in Vanity Fair, Glamour, and Tatler. We're a small, independent team, and we make our decisions slowly. Every piece is backed by a 12-month warranty and a 30-day money-back guarantee, because we'd rather stand behind what we choose than rush you into it.

This is the moment we're building toward — not the glance down, but the one after it, when someone leans in and asks where it's from.

Your watch. Your wrist. Your way.